Shown below you see a list of letters. The Artwork Glossary contains one or more terms that begin with each of these letters. These letters are a quick-jump link for you to jump to terms beginning with the letter you click on.

AI
(Adobe Illustrator) - Adobe Illustrator is an illustration tool for creating and editing artwork, document layout and other vector-based drawings. It can be resized with no loss of resolution. This is a preffered format for all logo work.

Attachment
To connect – to adhere – to relate to It is often used in reference to an E-mail having a file attachment to it. This could be art or something else.

Bitmap
Is literally a map of all the bits (also referred to as dots or pixels) in an image editing or paint program file. Each individual pixel is assigned a specific location. Examples of this are BMP, TIFF, PCX, JPG This can be used for photographic work or colorscenics that are pictures. A resolution of 400-600 dpi is minimum. This is not a good format for logo work.

Black and White
A visual medium, as in photography or printmaking, employing only black and white or black, white, and values of gray. We often refer to our B&W glass products when we use this term.

BMP
(Bitmap) – a 24-bit Windows graphics file format. This is a very common format created in low end paint programs. This can be used for photographic work or colorscenics that are pictures. A resolution of 400-600 dpi is minimum. This is not a good format for logo work.

Breakup Image
An abstract gobo that projects a textured effect to the light. A common breakup pattern is a leaf breakup.

Bridging:
Connecting lines to keep pieces of metal from falling out of the gobo.

Camera Ready:
Adobe® Illustrator® (vectored or line art) files

CD
(Compact Discs) – CD-Roms (Compact Disc-Read Only Memory) are high density 2.5-, 3.5-, 4.75-inch plastic discs that hold up to 700 megabytes of data.

CMYK
Stands for the four primary colors of Cyan, Magenta, Yellow and blacK. We have a Colourscenic gobo that uses a variation of this process to make the product. It refers to taking an image and breaking it into these colors visually and then put them into layers to be assembled into the final product.

ColourScenic Gobo:
Apollo's award winning ColourScenic patterns are ideal for images requiring specific color matches or any images with gradients of color such as a photograph.

Dichroic:
Glass color filters that project dramatic lighting effects in rich saturated colors. With minimum heat absorption, dichroic filters are designed not to crack or distort from exposure to high power light sources.

DMX:
Digital Multiplex Protocol is the computer "language" used to operate moving lights, color scrollers, rotators, and other fixtures from the lighting console. DMX Protocol has become the standard within the entertainment lighting industry.

Embed
Is a command or process by which an item from one program is placed into an item in another program. It sometimes refers to a font being embedded into an art file. This does not work that well for us and we prefer to have the customer convert all fonts into “art” prior to sending a file.

EPS
(Encapsulated PostScript) – It is a vector based format that is used primarily for exporting graphics into documents and layouts. As a PostScript file, it is resolution-independent, which means that it will output at the resolution of the printer. This is a vector based file and can be used to make all of our products. There is also a Photoshop EPS that is a raster based file and can be used in B&W or Color photo work.

Fax
Is short for facsimile machine, a device which transmits images stored on paper or as a computer file to another facsimile machine or computer via a telephone line. Low quality art comes over this way. The art department will take these images and redraw them into clean art.

Film
Generally refers to any photosensitive material exposed in a conventional camera or film recorder that produces a realistic image of a subject. Often refers to the film we use for tooling in the shop to produce our product.

Film Scanner
Is an input device specifically designed to scan or “read” an image from film negatives and/or slides. It then digitizes the picture into a bitmap format and sends it to the computer, where it may be edited, enhanced, output, saved, etc. We have one in the art department and can eccept slides from the customer.

Font
Is the name given to a family or collection of typefaces of a similar design. We have over 2500 fonts available in the art department. It can be time consuming to match a font and we prefer that the customer converts all fonts into line art prior to sending us a file.

Four-Color Process
Also called, full color; refers to the use of the process colors of Cyan, Magenta, Yellow and Black on a printing press. When these four fundamental printer’s inks are combined, they create all the other colors possible from the kind of printing press. We have a Colorscenic gobo that uses a variation of this process to make the product. It refers to taking an image and breaking it into these colors visually and then put them into layers to be assembled into the final product.

Front Projected
Light that is projected onto an object from the same perspective as the viewer is called a front projection. (i.e. onto a floor, wall, or other solid surface.)

Gel:
Plastic filters to add color to stage scenery and to provide color correction for theatre, film, and television.

GIF
(Graphics Interchange Format) – a popular format for color images displayed on and downloaded from on-line services and the Internet. These usually work poorly since they are often 72 DPI. Other formats should be asked for.

Giraffiti
Vandalism spray-painted very, very high.

Gobo
Glass or stainless steel templates that project a pattern or customized logo onto a stage or backdrop. The term gobo is short for "Go Between". The gobo goes between the lamp and the lens.

Grayscale
Is a picture that consists of up to 256 or 1,024 levels of gray, ranging from white to black. A black and white photograph is a grayscale picture. We use this term to talk about the greyscale we can achieve in our colorscenic or B&W gobos. We can get a resolution up to 20,000 dpi in these.

Halftone
Is the most commonly used method to print continuous tone images (such as photographs) onto paper or some other hardcopy medium. Halftones are made up of hundreds, thousands, or millions of tiny dots, which appear to be a single, coherent, continuous tone image. We can get a resolution up to 20,000 dpi in these.

Halftone Screens
Are used to produce halftone images. Traditional graphics arts halftone screens are etched dots on glass or film, which are placed over the continuous ton material.

Hipatittis
Terminal coolness.

Hue
Describes and defines color, i.e., a red truck, a green ball, a yellow banana, according to its position on the continuum that is the full spectrum of colors.

Image Diameter
The "live area" of a gobo is the portion in the optical path. Most, but not all gobos have a circular image area.

Inoculatte
To Take coffee intravenously when you are running late.

Intaxication
Euphoria at getting a refund from the IRS, which lasts until you realize that it was your money to start with.

Italic
Is a style of typeface that slants forward. It is usually used to emphasis a word or phrase, though italicizing some fonts can make them look more like handwriting.

Jaggies
Is a popular description for the staircase-like appearance of pixels along an angular or curved edge of an object or an area in an image or a text-based character. We clean these up in the art department by manually redrawing the art.

JPEG
(Joint Photographic Experts Group) – a popular, industry standard file format that compresses a photographic image to a fraction of its original size. The compressed format omits some information and limits our ability to manipulate the file in the art department. It can be used for photographic images at higher resolutions like 400-600 dpi. B&W or Colorscenic photographic pictures.

jpg
(Joint Photographic Experts Group) – a popular, industry standard file format that compresses a photographic image to a fraction of its original size. The compressed format omits some information and limits our ability to manipulate the file in the art department. It can be used for photographic images at higher resolutions like 400-600 dpi. B&W or Colorscenic photographic pictures.

Laser Printer
Widely used technology that employs a laser beam to rapidly “paint” a digital image on a photosensitive surface. Those areas where the laser light strikes the drum become electrically charged and, like a magnet, attract and pick up a fine iron powder, called toner.

Line Art
Shows pictures or illustrations as black and white, with no gray or other colors.

Logo
A name, symbol, or trademark designed for easy and definite recognition, especially one borne on a single printing plate or piece of type. We prefer the Adobe Illustrator (AI) file format for this type of work.

MAC
The common moniker for Apple’s Macintosh computers. We can accept these files as long as they are not compressed. We have a program that will convert them for our use.

Metal Gobo:
Apollo metal gobos are made from an 8 mil stainless steel with a high quantity of nickel and chromium that provide longer life and image quality.

Multi-Color Gobo:
Multi-color glass gobos provide a clear crisp image. They are made from borosilicate glass and contain 3 plates.

Negative
A command or filter that reverses the shadows and highlights, as well as colors, to their complements. The result looks like a film negative.

Noise
Artifacts or misplaced pixels in an image often produced by electric interference. It can look like a dusting of fine dirt or light particles that are splashed across the picture, either uniformly or erratically. These will show up in our glass products if it is not.

Non Camera Ready:
These need to be redrawn to become line art

• Clean Fax
• Ready Slick
• Files with the following extensions: .gif, .tiff/.tif, .doc, .bmp, .jpg, and PhotoShop® eps.

Oblique
A typographical term that describes type that is angled or slanted backward. It is the opposite of italics.

One Color Gobo:
One color gobos are made from borosilicate glass and contain one dichroic plate.

Osteopornosis
A degenerate disease.

Outer Diameter (OD)
The overall size of the outer edges of a round gobo is referred to as the "outer diameter".

Outline
Is a command in image editing programs that draws a line or lines around the perimeter of a selection or area of an image. Adobe illustrator (AI) is a good example of this.

Overhead
The transparent sheet of acetate or plastic that may be fed into a desktop printer to create sheets that may be projected onto large screens via an overhead projector. We can use these and scan them. It would be considered low quality art.

Paste
Is the command that places whatever is on the clipboard into the current image, document, page, etc. It gets into the clipboard by using either the cut or the copy command on it in its original position, document, image, etc.

PC
(Personal Computer) – A desktop computer

Photo
A picture of a person or scene in the form of a print or transparent slide; recorded by a camera on light-sensitive material.

PhotoPAINT
Corel Corporation’s image editing program, which is often sold as part of a graphics suite that also includes the best-selling CorelDRAW illustration program. We prefer to not accept this file type since it does not work well with our software.

Pixel
Stands for picture element, is the smaller point or dot of information in a raster image. (PSD, TIFF, PCX, JPG )

PKZip
A shareware program (that is it is freely distributed, and users are expected to pay a fee to the developer), which compresses files (including images) and allows them to span several floppy disks. We can accept a file that is zipped (Pkzip) and we will open it with a conversion program.

PMS
(Pantone Matching System) – Is the combination software, color palettes and printed swatch books that are used in preparing images for prepress. It attempts to coordinate the computer-displayed colors with the Pantone inks that will be used for the final print run, to maintain a consistency of color. Most logo work uses this color reference system to describe the colors they want. We visually match the color the best we can. Since this is a printed color and ours our projected colors we cannot guarantee perfect matches but usually do a good job.

Point
Is a typesetting unit of measure (roughly equivalent to 1/72 of an inch) that is used to measure characters and spaces on a line of a printed page, as well as the spaces (leading) between lines.

Proof
A hard copy or print that shows how a picture or layout will look when it is sent to its final output.

PSD
(PhotoShop) – is Adobe’s image editing program. We use this in the art department for colorscenics and B&W glass. This is the preferred file format for photographic gobo’s both in B&W and Colorscenic. 400-600 DPI is the minimum resolution that we would want to recieve.

Raster
Is an image that is made up of pixels rather than defined by mathematical formula. (PSD, TIFF, PCX, JPG)

Rear Projected
Light that is projected toward the viewer onto a scrim, screen, or other translucent object is called rear projection. (i.e. from about a scrim roof or through a backdrop.)

Reintarnation
After dying, you come back to life as a hillbilly.

Resolution
Measures data density in a picture, or the ability of a device to capture, display, or output that data. We prefer files coming in at 400-600 dpi resolution at or larger than 3 in x 3 in image area.

RGB
Is short for red, green, blue, which are the primary colors of one of the most important color models in digital imaging. RGB is a subtractive model used to describe and create transmitted colors, such as those that are displayed on a computer monitor. We convert RGB images to CMYK or grayscale since RGB cannot be used in our Colorscenic process.

Sarchasam
The gulf between the author of sarcastic wit and the recipient who doesn't get it.

Saturation
Refers to the degree or density of color in an image. The lower the saturation, the closer to gray the color gets. High saturation color is a vibrant, intense statement that takes more ink to print.

Scanner
A device that captures pages, pictures, slides and other material from the real world, digitizes it and feeds it to the computer. We have several scanners in the art department. All logo work that is scanned becomes rasterized and needs to be redrawn by the art department. That is why AI (vector) files are preferred.

Slick
Material printed on high quality glossy paper. This can be scanned by the art department and used to make our product.

TIF
Tagged Image File Format or Tagged Image File) – is a bitmapped or raster file format that is used by image editing and paint programs. It can be accepted for art. It works best in photographic images with a minimum of 400-600 dpi

TIFF
(Tagged Image File Format or Tagged Image File) – is a bitmapped or raster file format that is used by image editing and paint programs. It can be accepted for art. It works best in photographic images with a minimum of 400-600 dpi

Transparency
The quality of a color, brush, layer, object, etc., if what is under it can be see through it.

Two Color Gobo:
Two color gobos are made from borosilicate glass and contain two dichroic plates.

Type
(Typeface) – Is a family of characters that have a recognizably related style.

Vector
Is the overall term for any shape, object, scene, or font that is defined mathematically. This can be resized with no resolution loss. An example is Adobe Illustrator files (AI) are vector files.

Zip
The process of compressing or shrinking the size of a file.